Zoya Health App.
Zoya, funded by the Spring Accelerator, is a free multilingual health and wellness mobile app for female users in Pakistan. The app gives them access to critical healthcare information on their phone and connects them to health experts in various fields. The app empowers them to make informed healthcare decisions with features like an interactive Symptom Checker, Period Tracker, Ask an expert, and Home Remedies, etc.
Company:
Switch ITC
Outcome:
App Design, UI/UX Design, Social Media Collateral, Marketing Material
I was tasked with designing a multitude of digital graphical content for Zoya, ranging from UI elements to fit the UX requirements, along with all advertisement material from the conceptualization to execution of social media campaigns and event collateral that led to the successful launch of the app, all while making sure that the designs adhered to the Zoya branding guidelines.
Lack of health and prevention awareness, poor medical and mobility infrastructure and cultural taboos all place girls and women at a particularly vulnerable place in society and threaten their very lives. Zoya as a health app aims to provide this infrastructure and support to girls and women by leveraging mobile technology and create a safe space all over.
By providing services and applications such as symptom checker, period tracker, ask an expert, finder and home remedies, the app connects girls and women to resources and information they may not have had otherwise. The Zoya newsfeed features all original and culturally sensitive content in the form of articles (print and audio), animations, interviews and videos that not only give voice to the health and wellness concerns of girls and women in Pakistan but also open space for dialogue between peers and professionals through social media engagement and app chats.
My responsibilities in this role weren’t only limited to creating visual content like app/UI assets but I was also responsible for creating marketing content such as social media posts for Zoya.
Promo for the Zoya app
Zoya Website Landing Page
I made sure to work under the Zoya branding guidelines and created original illustrated content featuring the character and her family members, making sure the art is consistent and of high quality.
Zoya is a character that this app aims to build as an empowering icon for girls and women all around but also to create a powerful narrative and movement.
Zoya is a friend and well-wisher to all the girls and women in Pakistan, but she will also help every girl find the Zoya within herself – who believes in the power of her mind, body and soul.
