Sector:
Brand Identity, Package Design, Social Media Collateral
Software:
Adobe Photoshop, Illustrator
Poppy’s Ice cream is a visionary concept brand project that aims to revolutionize the world of ice cream. With a focus on innovation and creativity, Poppy’s strives to bring a fresh perspective to the traditional ice cream experience, enticing customers with unique flavors and captivating designs, with the catch being its low-fat guilt free delights. The brand exudes a sense of adventure and whimsy, inviting patrons to indulge in a delightful escape with each scoop.
Before the design came the ideation process: what would set an ice cream brand apart from its competitors in the market? What approach can you take to make it stand out?
Some initial concept boards were developed to aid the process to get an idea of the type of visual identity that would suit Poppy’s.
Package design, along with marketing collateral such as signboards, adverts, posters and social media collateral were developed to reflect the company image of a playful, airy ice-cream brand.
