NexusBuild Group Brand Refresh
Tools Used:
Photoshop, Illustrator, After Effects
Outcome:
Brand Identity, UI Design, Print Collateral, Layout Design
The construction company NexusBuild Group were seeking a brand refresh, allining their visual identity and online presence with their core values and aspirations, seeking to expand upon the new branding and refresh all marketing collateral, both digital & print.
Keeping in mind the company ethos of 'Building Dreams, Crafting Futures,' inspiration was sought from the very source itself, the architectural marvel of buildings.
Logotypes and Type Guide
An abstract logo was developed to add to the more modernized image the company was going for. Amidst the labyrinth of lines emerged the illuminating dots, reminiscent of the lights that light up the buildings at dusk. These dots were strategically placed to symbolize vibrancy and vitality.
Looking at the NexusGroup website, you could glean that it had an oudated design but the tone in the copy itself was warm and friendly. I wanted to move away from a more serious, corporate image and adjust the design to be a bit more modern, playful and approachable. Their motto hinged on people obtaining their dream houses after all! Thus a template for the website was developed.
Website Template
The website design was tested and optimized for all platforms, ensuring that it was accessible to all users.
Print and marketing collateral was then created, including business cards, letterheads and other promotional material.
