Sector: Artworking, Illustrative
Software: Adobe Photoshop
Brief: Design a tote bag suitable for the Whittard of Chelsea.
Whittard of Chelsea is a British chain of shops selling beverages ranging from coffee, tea to hot chocolate.
Established for over 135 years, Whittard offers the finest teas and coffee brews, either as a gift for loved ones or an indulgent treat for the customer.
The Process:
The branding and visual language for the brain uses a vintage illustrative style to keep its packaging unique and appealing. The recurring element of tea leaves is also very often present in the selection of teas, so it was something worth including in the design. The idea of a teacup at the base of the design was also conceptualized to showcase the association of the brand name with beverages, as Whittard is known for its teas, coffees and hot chocolate.
The result:
The layout for the canvas bag would be a simple tote bag with two shoulder straps for easy carrying, and a stylish elegant look that anyone could carry.
Some mockups were created for easier visualization of the final design.